Gary Wilde is the devilishly handsome, egocentric executive producer and co-host of the televison dance show, Shake It Up, Chicago!. He was originally called "Gary Knight" for the original "Dance Dance Chicago" pilot. However, they changed his name when the show began production in July 2010. He tends to take credit for what other people do and is a bit self-involved at times. However when it comes down to it, he usually ends up doing what is right.
He has a tendency to forget people's names ("Hook It Up"), and has tried multiple times to get Oprah Winfrey to like him at one of his parties, though she never does. He also invited Rocky and CeCe to one of his parties only to have them work as waitresses ("Party It Up"). He is shown to possibly love Georgia. He's similar to Ryan Seacrest from American Idol and Mario Lopez from ABDC. He is funny, wacky, silly, and "Wilde!"
Fire It Up: When Shake It Up, Chicago!'s studio burns down, Gary is out of a job. Deuce offers him a job at Crusty's, but later has to fire him, because he is a terrible employee. It is discovered that Gary's tanning bed was what caused the fire.
Loyal It Up: Gary Wilde is the host of a new show called Dance Factor. He tries to get CeCe, Rocky, and Tinka to join his show, but in the end, Phil takes the offer to be the host of Dance Factor while Gary goes back to be the host of Shake It Up, Chicago!
Remember Me: Gary hosts the celebrity fashion show and he almost takes CeCe out of the Shake It Up, Chicago! finale number due to her loss of memory, but brings her back when she regains it.